Porte dell’Adige shopping centre is located in Bussolengo, in a strategic position between Verona and Lake Garda, and is a daily destination for shopping and relaxation. With around 70 shops, a refurbished hypermarket and the distinctive “Riva dei Golosi” dining area, it offers a complete experience for the whole family. A longstanding local hub with fully renovated spaces, Porte dell’Adige combines familiarity and modernity, putting a welcoming customer experience and everyday services at its heart.

The creative format developed for Porte dell’Adige uses a warm, illustrated visual language with strong emotional appeal. Its characters inhabit colourful, imaginary worlds, from fairytale settings to themes such as Halloween and everyday shopping, in a modern pop style. This visual approach makes the communications versatile and recognisable, adapting naturally to both retail promotions and major events for families and children.

The brand campaign features a smiling, pop-inspired woman with bright purple hair, set against a lively, modern geometric pattern. With her hands full of colourful shopping bags, she embodies the joy and lightness of shopping. A fresh, contemporary visual language expresses the centre’s promise: a complete shopping and relaxation experience, all in one place.

The event campaigns take the format into new, evocative worlds: a dreamy Alice inviting children to unleash their imagination, two cheerful young witches for Halloween workshops and stories in the Secret Castle, excited girls at reading events, and modern pop graphics for album signings by major music stars. A playful, versatile visual language sparks the imagination and turns the shopping centre into a stage for family experiences.