The centre’s communications lacked a strong, distinctive format, and the general approach did little to build recognition. We were asked to develop a new communications concept rooted in the local area and tourism, with a minimal, elegant style adaptable to every activity throughout the year.

The iconic patterns of Sicilian majolica are reinterpreted in a modern style, creating a dynamic, contemporary visual language. A continuous dialogue between historical roots and current design expresses the centre’s true essence: “contemporary Sicilian”, giving every event its own distinctive patterns and colours.

The brand campaign features an elegant handbag adorned with the vivid patterns of traditional majolica. This everyday accessory becomes a style icon combining fashion, craftsmanship and contemporary design, symbolising a Sicilian tradition that evolves and lives on every day.

The event campaigns come to life through symbols, objects and iconic elements covered in typical Sicilian majolica decorations: from the Easter bunny to a feline Carnival mask, from a summer ice-cream cone to a rocket launching the winter sales. The only rule is to have fun, mixing traditional ceramic art with contemporary pop subjects to create an unexpected visual twist that brings a smile.