The communications concept developed for GrandApulia celebrates belonging and connection through the official claim and hashtag #GRANDAPULIALOVERS. The visual layout uses a fresh, impactful pop style, with dynamic contrasting shapes in yellow and pink, and expressive, cheerful people at its heart. This versatile, modern and empathetic visual language communicates both seasonal promotions, such as sales campaigns and Gift Cards, and the values of hospitality and customer care.

GrandApulia’s campaigns and events come to life through integrated communications that combine seasonal shopping promotions with memorable experiences. From entertainment for families and young people to socially focused projects related to the local area and employment, the visual concept adapts to every date in the calendar, maintaining a consistent brand identity and engaging the community both online and in the shopping centre.

A brand’s identity and values are often reflected in the details that turn a practical service into a meaningful human experience. This was the starting point for the refurbishment of the centre’s two baby-care rooms, conceived by the centre’s management and brought to life by us through the graphic design of the physical space. Drawing on visual art, the project transformed the walls into a warm, welcoming environment, speaking directly to parents through supportive, empathetic messages such as “Mum: as your child grows, you learn” and “Dad: you don’t have to be perfect”. The result is a safe, inclusive place where families can feel understood, welcomed and at home.