The old logo had a dated style, with double-outline lettering and a fragmented arrangement of visual elements. Our goal was to modernise the company’s image while preserving recognition and conveying reliability, technology and professionalism.

We redesigned the visual identity around the drop and flame symbol, repositioning it on the left to make it the brand’s distinctive icon.

For the company name, we chose a solid, dynamic and modern typeface, removing the previous overlaps to ensure maximum legibility on physical media, such as company vehicles and workwear, as well as digital channels.

Alongside the rebranding, we developed the new digital platform termoidraulicamoro.it from scratch. The website features a clean, responsive design, fully aligned with the new brand identity.

The content structure guides users through the different solutions on offer: from heating and air conditioning to renewable energy and bathroom furnishings, as well as industry certifications and product catalogues.

With clear information architecture and intuitive contact forms, the new website makes it easier to request quotations and convert visitors into enquiries.

Today, Termoidraulica Moro presents a consistent, contemporary and effective image, ready to support its next stages of digital growth.